Fox Spent More Advertising IndyCar During The Superbowl Than It Did To Buy The Broadcast Rights

Fox took a reported $34 million gamble on running IndyCar ads during Sunday’s big game featuring series drivers Alex Palou, Patricio O’Ward, and Josef Newgarden. In total the series was featured for one 15 second ad, four 30 second ads, and two 45 second ads on game day, with three getting play during the Super Bowl…

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